Case Study
Where It All Began..
When we started working with Quick Change Tires, a tire repair and replacement service based in Lake Elsinore, CA, the business was already well-regarded in its community. Jason, the owner, had built a solid reputation through quality service, strong customer relationships, and a dedicated team. However, like many service-based businesses, their growth was limited by word-of-mouth referrals, fleet branding on vehicles, and a website that wasn’t pulling its weight.
Despite offering competitive pricing and exceptional service, Quick Change Tires was struggling to keep up online. Their website was outdated, their digital presence was almost nonexistent, and they were being outshined on Google by competitors with more aggressive marketing strategies. Jason knew that to grow, he needed a consistent flow of high-quality leads generated online. Together, we decided to make digital marketing the vehicle for their growth.
The Business Owner Mindset
“Turning Digital Marketing Into Your Greatest Business Ally”
Before starting any campaigns with Jason and Quick Change Tires, we took time to understand his business, his goals, and the unique challenges he faced. Like many small business owners, Jason knew he needed to grow his business but was hesitant about where to invest his limited resources.
What set Jason apart was his willingness to adopt a growth mindset and lean into digital marketing as an investment, not an expense. He recognized the potential of an effective online strategy to generate leads, build trust, and establish his brand as the top choice for tire services in his area.
Jason shared:
“I’ve been burned by other marketing efforts before, but I knew that if I found the right team, it could change everything for my business. Hit Marketing gave me the confidence to take that leap.”
What We Did to Make It Happen
Our approach wasn’t about patching individual marketing gaps—it was about creating a full-scale digital marketing ecosystem designed to dominate locally. Here’s how we helped Jason achieve incredible results:
- Designed a Local SEO-Optimized Website
- Built a mobile-friendly, high-converting website tailored to Jason’s services and service areas.
- Incorporated clear calls-to-action to drive appointment bookings and inquiries.
- Launched a Comprehensive Local SEO Campaign
- Conducted keyword research to rank Quick Change Tires for high-intent searches like “tire repair near me” and “affordable tire services in Lake Elsinore.”
- Optimized the website and local directories to improve visibility on Google.
- Reputation Management and Review Generation
- Implemented a system to encourage satisfied customers to leave positive Google reviews, boosting Jason’s online credibility.
- Helped Jason respond to reviews to build community trust.
- Set Up Google Ads and Local Service Ads
- Created highly targeted Google AdWords campaigns to generate immediate traffic.
- Helped Jason’s business become ‘Google Guaranteed,’ building trust and attracting qualified leads.
- Integrated a Lead Nurturing CRM
- Implemented a system to automatically capture, organize, and follow up with leads, ensuring no opportunity slipped through the cracks.
- Positioned Quick Change Tires as a Top Employer
- Advised Jason on creating a positive workplace culture, attracting high-quality technicians to his team.
The Results Speak for Themselves
In just 6 months, Quick Change Tires saw remarkable improvements:
- 4x Increase in Appointment Volume
- 75% Boost in Website Traffic
- Significant Reduction in Response Time to Leads
Jason shared:
“I never thought we could see this much growth so quickly. The Hit Marketing team didn’t just deliver—they exceeded every expectation I had. Now, I’m not just running a business; I’m leading the tire service provider in my community.”
